Master´s Degree in Continuing Education in Innovation and Tourism Marketing + 60 ECTS Credits

Master´s degree in innovation and tourism marketing

4,6

355 alumnos

Entidad(es):

Modalidad

Online

Duración - Créditos

1500 horas - 60 ECTS

Baremable Oposiciones

Administración pública

Becas y

Financiación

Plataforma Web

24 Horas

Centro Líder

formación online

Reconocidos por:

Acreditados como:

Temario

MODULE 1. TOURISM

MODULE 2. INNOVATION

MODULE 3. REVENUE MANAGEMENT

MODULE 4. MARKETING OF TOURISM PRODUCTS

MODULE 5. MARKET RESEARCH AND CONSUMER BEHAVIOR

MODULE 6. EMOTIONAL MARKETING

Descarga gratis el temario completo en PDF de master´s degree in innovation and tourism marketing

Plan de estudios

Resumen salidas profesionales

The Master´s Degree in Innovation and Tourism Marketing is an advanced program that prepares professionals to stand out in the tourism industry through innovation and specialized marketing strategies. You will delve into how to use digital technology, data analysis, and social media to enhance the tourist experience and promote destinations sustainably and effectively. You will learn to develop tourist branding strategies, optimize tourism-specific SEO, and analyze consumer behavior to create innovative marketing campaigns. You will gain essential knowledge on managing tourism marketing in the digital age, with a focus on sustainability and innovation.

Objetivos

- To master digital marketing and innovation applied to the tourism sector. – To develop effective tourism branding and promotion strategies. – To analyze data to improve tourist experience and satisfaction. – To create tourism marketing campaigns on social media. – To promote sustainable tourism practices through marketing.

Salidas profesionales

Upon completing the Master´s Degree in Innovation and Tourism Marketing, you will be able to take on roles such as tourism marketing manager, content manager, and SEO specialist for tourism. You will also be able to work in marketing agencies, tourism offices, destination management companies, and organizations dedicated to the development and promotion of tourism internationally.

Para qué te prepara

This Master´s Degree in Innovation and Tourism Marketing prepares you to stand out in tourism marketing and innovation, equipping you to develop and execute digital marketing strategies that effectively and sustainably promote tourist destinations. You will learn to apply the latest technologies and data analysis to create unique tourist experiences, increasing the visibility and appeal of destinations and tourism services.

A quién va dirigido

The Master´s Degree in Innovation and Tourism Marketing is aimed at tourism professionals, marketers, tourism destination managers and anyone interested in specializing in tourism marketing and the application of digital innovations in this sector. It is ideal for advancing in the sector and leading tourism marketing projects in a global context.

Metodología

Aprendizaje 100% online

Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.