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Temario

MODULE 1. TOURISM

MODULE 2. INNOVATION

MODULE 3. REVENUE MANAGEMENT

MODULE 4. MARKETING OF TOURISM PRODUCTS

MODULE 5. MARKET RESEARCH AND CONSUMER BEHAVIOR

MODULE 6. EMOTIONAL MARKETING

MODULE 7. MASTER'S FINAL PROJECT

Plan de estudios

Resumen salidas profesionales
The Master´s Degree in Innovation and Tourism Marketing is an advanced program that prepares professionals to stand out in the tourism industry through innovation and specialized marketing strategies. You will delve into how to use digital technology, data analysis, and social media to enhance the tourist experience and promote destinations sustainably and effectively. You will learn to develop tourist branding strategies, optimize tourism-specific SEO, and analyze consumer behavior to create innovative marketing campaigns. You will gain essential knowledge on managing tourism marketing in the digital age, with a focus on sustainability and innovation.

Objetivos
- To master digital marketing and innovation applied to the tourism sector. – To develop effective tourism branding and promotion strategies. – To analyze data to improve tourist experience and satisfaction. – To create tourism marketing campaigns on social media. – To promote sustainable tourism practices through marketing.
Salidas profesionales
Upon completing the Master´s Degree in Innovation and Tourism Marketing, you will be able to take on roles such as tourism marketing manager, content manager, and SEO specialist for tourism. You will also be able to work in marketing agencies, tourism offices, destination management companies, and organizations dedicated to the development and promotion of tourism internationally.
Para qué te prepara
This Master´s Degree in Innovation and Tourism Marketing prepares you to stand out in tourism marketing and innovation, equipping you to develop and execute digital marketing strategies that effectively and sustainably promote tourist destinations. You will learn to apply the latest technologies and data analysis to create unique tourist experiences, increasing the visibility and appeal of destinations and tourism services.

A quién va dirigido
The Master´s Degree in Innovation and Tourism Marketing is aimed at tourism professionals, marketers, tourism destination managers and anyone interested in specializing in tourism marketing and the application of digital innovations in this sector. It is ideal for advancing in the sector and leading tourism marketing projects in a global context.

Metodología
Aprendizaje online gif Aprendizaje online
Aprendizaje 100% online
Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.
Campus virtual Campus virtual
Campus virtual
Accede al campus virtual desde cualquier dispositivo, las 24 horas del día. Contando con acceso ilimitado a los contenidos de este curso.
Equipo docente especializado Equipo docente especializado
Equipo docente especializado
El alumnado cuenta con un equipo de profesionales en esta área de formación, ofreciéndole un acompañamiento personalizado.
Centro del estudiante Centro del estudiante
Centro del estudiante
Contacta a través de teléfono, chat y/o email. Obtendrás una respuesta en un tiempo máximo de 24/48 horas en función de la carga docente.

Titulación de master´s degree in innovation and tourism marketing

Master´s Degree in Innovation and Tourism Marketing (60 ECTS credits) by Antonio de Nebrija University
NebrijaEUROINNOVA
NEBRIJA_MASTER_DIPLOMA

Claustro docente

Euroinnova International Online Education
Noemí Romero González

Docente de la facultad de derecho

Euroinnova International Online Education
ángel Luis Martínez Sanchez

Docente de la facultad de business management

Euroinnova International Online Education
Jennifer Contreras Linde

Docente de la facultad de business management

Euroinnova International Online Education
José María García Labrac

Docente de la facultad de business management

Euroinnova International Online Education
Iván Girela Estudillo

Docente de la facultad de business management

Euroinnova International Online Education
Carmen Cristina Rodríguez Bayo

Docente de la facultad de inversiones y finanzas

Euroinnova International Online Education
Francisco Antonio Navarro Matarin

Docente de la facultad de seguridad y prl

Euroinnova International Online Education
Pilar Plaza órpez

Docente de la facultad de recursos humanos

Euroinnova International Online Education
Javier Martín Ocete

Docente de la facultad de inversiones y finanzas

Euroinnova International Online Education
Fátima García López

Docente de la facultad de business management

Euroinnova International Online Education
Maria Raquel Cabrera-nyst Martos

Docente de la facultad de business management

Euroinnova International Online Education
Marina De Las Angustias Rivas Bastante

Docente de la facultad de derecho

Euroinnova International Online Education
Cristina Jiménez Cerrillo

Docente de la facultad de business management

Euroinnova International Online Education
Miguel ángel Vera

Docente de la facultad de business management

Euroinnova International Online Education
Pedro Navarro

Docente de la facultad de business management

Euroinnova International Online Education
Daniel Rosales

Docente de la facultad de business management

Euroinnova International Online Education
Juanjo Marle

Docente de la facultad de business management

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-15%
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Metodología MyLxp

Master's Degree in Innovation and Tourism Marketing

Are you looking to delve into the digital marketing sector? Are you interested in learning all the necessary strategies to implement them in the tourism industry? Are you interested in implementing SEO and SEM campaigns? Do you want to delve into strategy optimization? Would you like to embrace sustainable marketing strategies? Can't attend in person to undertake this training? If yes, Eurionova offers you this Master's Degree in Innovation and Tourism Marketing so you can prepare yourself, completely at your own pace and from anywhere.

Still not sure? We invite you to keep reading

MASTER´S DEGREE IN INNOVATION AND TOURISM MARKETING

Contact us through our website or, if you prefer, give us a call and get informed! We'll be happy to address and resolve all your doubts.

Marketing in the tourism sector is one of the main subjects to consider within this industry, as it is considered one of the key components, especially in motivating and convincing tourists about places to visit, accommodations, and tourist destinations.

Tourism marketing connects with those who desire the experience. Its importance has grown over time, as new technologies are increasingly integrated into our daily lives, leading to the adoption of new trends, channels, and more targeted strategies focused on the customer.

What will you learn with this Master's Degree in Innovation and Tourism Marketing?

Through this training provided by Euroinnova, we aim to equip you with the necessary knowledge to become a professional in the field. Some of the tasks targeted with this type of marketing include:

  • Sensitivity to the sector, aiming to carry out necessary marketing and advertising activities specific to the location, as well as offering deals to attract attention.
  • Convincing, particularly in showcasing the natural qualities of a location, establishing detailed knowledge about informative and emotional variables.
  • Communication is one of the primary tools deemed indispensable to address all innovative aspects and highlight the product.
  • With this training, we will provide you with guidelines to gain all the necessary knowledge related to market information, product, price, and distribution so you can manage everything related to purchases, logistics, and sales of products and services.
  • Within this marketing, various areas can be highlighted, not only promotionally for a single destination but also by activity, establishing links with corporate marketing.

Among the main tools of tourism marketing, monitoring in search processes and voice inclusion stand out. Additionally, specific social media platforms should be chosen, and investment in influencer marketing should be made. Augmented reality is one of the tools that can be used, along with video marketing.

Are you interested in the subject? We invite you to explore our website and discover the wide variety of courses and master's programs we have for you.

What are you waiting for? Haven't we convinced you yet? Keep reading about the subject.

Take this Master's Degree online and acquire knowledge about digital marketing in the tourism sector. What are you waiting for? Take the step with Euroinnova International Online Education!

By visiting our website, you can find more information about our courses and services, as well as leave your contact information for us to call you or send you an email.

Take advantage of great discounts on enrollment thanks to our daily offers so you can obtain your certification at the best price with us. You can also benefit from the coupons we regularly offer. Additionally, you can read reviews from our students.

Thanks to its 100% online format, you can balance work with studies. Now you have the opportunity to learn at your own pace and from anywhere.

What advantages do we offer you with Euroinnova?

Some of the advantages we offer you with this training from Euroinnova are as follows:

You can complete the training from anywhere and entirely at your own pace, as the platform is available 24 hours a day. It also represents significant savings in costs and time since you don't have to travel to any center. Moreover, it allows you to organize and develop your own activity plan. It promotes student autonomy.

Enroll with us and enjoy the fantastic promotions and offers we have waiting for you.

We look forward to seeing you!

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