Modalidad
Online
Duración - Créditos
200 horas
Becas y
Financiación
Plataforma Web
24 Horas
Centro Líder
formación online
Acompañamiento
Personalizado
Reconocidos por:
Acreditados como:
Temario
UNIT 1. INTRODUCTION
UNIT 2. OBJECTIVES AND ANALYSIS IN MOBILE MARKETING
UNIT 3. MOBILE ADVERTISING
UNIT 4. INTEGRATION OF MOBILE MARKETING INTO ON AND OFF STRATEGY
UNIT 5. MOBILE STRATEGY
UNIT 6. MOBILE MARKETING BUSINESS AND APPS
UNIT 7. TELEVISION AND MOBILES
UNIT 8. MOBILE ANALYTICS
UNIT 9. GEOLOCATION
UNIT 10. MOBILE USER
UNIT 11. MOBILE SOCIAL MEDIA
UNIT 12. MCOMMERCE
Plan de estudios
Titulación de course on mobile marketing
Claustro docente
Docente de la facultad de marketing digital y comunicación
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Course On Mobile Marketing
Currently, Mobile Marketing has become one of the key aspects in marketing strategies. With this strategy, you can connect with consumers through mobile devices, developing online sales strategies. Geolocation is one of the great advantages of mobile marketing, as it allows for more effective segmentation of potential consumers.
With the Course On Mobile Marketing, you have the opportunity to gain advanced knowledge in apps, techniques, and customer attraction to guide them through the conversion funnel, leading to a purchase. Additionally, customer service strategy within mobile marketing is very important to encourage customers to become advocates of our product. Thanks to Euroinnova, you can train 100% online and learn how to run campaigns where mobile marketing is the center, focusing on it to create new opportunities.
Specialize in Mobile Marketing with Euroinnova
This training involves a set of techniques aimed at promoting the various services and products of a company to people through mobile devices. These techniques have a series of advantages over traditional marketing methods, such as geolocation, personalized messaging, and more.
Currently, Digital Marketing has a significant impact, as most of the population owns a mobile phone, making it easier to reach them through this medium.
What are the advantages of being trained in mobile marketing?
As mentioned earlier, mobile marketing has several key advantages, some of which include:
- Geolocation: It allows you to effectively segment your potential customers by predefined regions.
- Close interaction: For most people, the mobile is considered a personal device, leading to better acceptance.
- 24/7 accessibility: The device is with people most of the time, allowing you to reach them anytime, 24 hours a day.
- Direct contact: You can have immediate, personal communication with the individual.
- Segmentation: Mobile devices provide important data to improve segmentation, such as spending habits, location, user data, search history, etc.
- Easy interaction: Communication tools make it easy for businesses and potential clients to interact.
What strategies will I learn throughout the course?
The most well-known strategies for mobile marketing professionals are listed below. These techniques are constantly updated, with many new ones emerging and others fading. Therefore, a comprehensive and updated course like Course On Mobile Marketing from Euroinnova will keep you up-to-date with the latest mobile marketing techniques.
- ASO (App Store Optimization): This involves positioning apps within App Store or Google Play, aiming to place them at the top positions for greater visibility. ASO is achieved through keywords, reviews, and descriptions, similar to SEO.
- Web: The mobile-first strategy for websites is becoming increasingly important. Website programming and design need to be integrated for all types of devices. It is more common now to design a website directly for mobile devices and adapt it for others.
- SMS: Direct SMS messages are sent to potential users via a database list.
- Location: Searching for activities nearby through web search engines is becoming more common. Thus, showing your business or service near the person's location is essential to increase sales. This can be achieved through Google positioning with mobile location.
Why study the Online Course On Mobile Marketing?
Take advantage of this opportunity and train with the Course On Mobile Marketing at Euroinnova to learn the various techniques, tools, skills, and knowledge necessary to become an expert in digital marketing.
With Euroinnova's 100% online methodology, you can train remotely or from home, allowing you to balance your work, study, or leisure activities while completing this flexible course.
You will receive a certificate issued by INESEM Business School, validating your expertise as a specialist in this sector.
We look forward to having you at Euroinnova!
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