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Temario

UNIT 1. INTRODUCTION

UNIT 2. OBJECTIVES AND ANALYSIS IN MOBILE MARKETING

UNIT 3. MOBILE ADVERTISING

UNIT 4. INTEGRATION OF MOBILE MARKETING INTO ON AND OFF STRATEGY

UNIT 5. MOBILE STRATEGY

UNIT 6. MOBILE MARKETING BUSINESS AND APPS

UNIT 7. TELEVISION AND MOBILES

UNIT 8. MOBILE ANALYTICS

UNIT 9. GEOLOCATION

UNIT 10. MOBILE USER

UNIT 11. MOBILE SOCIAL MEDIA

UNIT 12. MCOMMERCE

Plan de estudios

Resumen salidas profesionales
Dive into the vibrant world of mobile marketing and advertising! Become an expert in one of the most in-demand and booming areas of today's market. This course will give you the skills you need to stand out in an ever-evolving digital environment. You will discover the importance of adapting marketing strategies to the mobile environment, where creativity and innovation are key to capturing consumer attention. You will learn how to analyze user behavior on mobile devices and create effective advertising campaigns that make an impact. Learn the latest trends in mobile advertising and how to integrate them with online and offline strategies to maximize reach. You will explore the fascinating world of mobile business and applications, discovering new opportunities for monetization and promotion. You will also immerse yourself in the world of TV and mobile devices, understanding how they complement each other to reach increasingly connected audiences. You will learn how to analyze data and measure the impact of your efforts using specialized mobile analytics tools. Discover the power of geolocation and how to apply it to personalized marketing strategies. Don't miss the opportunity to explore the potential of mobile social media and m-commerce, two fundamental areas of interaction with mobile users. Become a specialist in mobile social media-focused strategies and application optimization to drive growth. Take your career to the next level with the Mobile Marketing and Advertising course! Acquire the skills that companies are looking for in a constantly evolving digital marketplace and become a highly competitive professional in the sector - the future of marketing is in your hands!

Objetivos
- To analyze demographics to segment mobile audiences. - To create effective mobile advertising strategies. - To integrate mobile marketing with online and offline strategies. - To design marketing campaigns that work on mobile devices. - To evaluate the effectiveness of mobile marketing strategies through analytics. - To implement geolocation techniques for mobile promotions. - To optimize social media presence for mobile devices
Salidas profesionales
The Mobile Marketing and Advertising course opens up a wide range of job opportunities in areas such as digital advertising, mobile strategy development, mobile marketing data analysis, mobile advertising campaign management, specializing in areas such as m-commerce, geolocation and social media mobile. With the rise of mobile consumption and the expansion of technologies, professionals trained in this program will have opportunities in digital marketing agencies, application development companies, online advertising consultancies, and marketing and communications departments focused on mobile strategies. Get ready to lead the digital marketing revolution!
Para qué te prepara
The Mobile Marketing and Advertising course prepares you to master mobile marketing strategies and techniques. Upon completion, you will be able to create and manage effective mobile advertising campaigns, integrate mobile marketing into online and offline strategies, develop successful apps, analyze mobile analytics data, and apply geolocation techniques. You will also be prepared to promote m-commerce, mobile social media and optimize app visibility in online stores. Upon completion, you will be able to make the most of the opportunities offered by today's mobile marketplace. Get ready to stand out in the world of mobile digital marketing!

A quién va dirigido
The Mobile Marketing and Advertising course is designed for students and professionals interested in acquiring specific mobile marketing skills. With a practical and accessible approach, this course covers topics such as the importance of analytics in mobile strategies, creating effective mobile advertising campaigns, integrating mobile marketing into online and offline strategies, mobile-friendly design, mobile app strategies, mobile analytics, geolocation, mobile user behavior, mobile-oriented social media, m-commerce, and much more. If you want to develop your digital marketing skills with a focus on mobile, this is the course for you. Enroll now and start advancing your career in the exciting world of mobile marketing and advertising!

Metodología
Aprendizaje online gif Aprendizaje online
Aprendizaje 100% online
Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.
Campus virtual Campus virtual
Campus virtual
Accede al campus virtual desde cualquier dispositivo, las 24 horas del día. Contando con acceso ilimitado a los contenidos de este curso.
Equipo docente especializado Equipo docente especializado
Equipo docente especializado
El alumnado cuenta con un equipo de profesionales en esta área de formación, ofreciéndole un acompañamiento personalizado.
Centro del estudiante Centro del estudiante
Centro del estudiante
Contacta a través de teléfono, chat y/o email. Obtendrás una respuesta en un tiempo máximo de 24/48 horas en función de la carga docente.

Titulación de course on mobile marketing

Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.
INESEM
INESEM_DIPLOMA

Claustro docente

Euroinnova International Online Education
María Inmaculada González Segovia

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
André Moitinho De Almeida Rodriguez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
María José Martínez Heredia

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Ana Cabello

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Miguel Castillo Blanco

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Laura Fernández Solar

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Eduard Alcaraz

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Borja Segura

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Fernando De Lis

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
álvaro Martín

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Catalina Rosalba Alpizar Padilla

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Juan Manuel Romero Ceballos

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Francesca Nuvola

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Sandra Vargas Benítez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Virginia Anguita Cubillas

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
María Rodríguez Balderas

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Coraima Mengíbar

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Jaime Martín Sánchez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Vega Fernández

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
María Sierra

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Anabel Fernández Jiménez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Eulàlia

Docente

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Metodología MyLxp

Course On Mobile Marketing

Currently, Mobile Marketing has become one of the key aspects in marketing strategies. With this strategy, you can connect with consumers through mobile devices, developing online sales strategies. Geolocation is one of the great advantages of mobile marketing, as it allows for more effective segmentation of potential consumers.

With the Course On Mobile Marketing, you have the opportunity to gain advanced knowledge in apps, techniques, and customer attraction to guide them through the conversion funnel, leading to a purchase. Additionally, customer service strategy within mobile marketing is very important to encourage customers to become advocates of our product. Thanks to Euroinnova, you can train 100% online and learn how to run campaigns where mobile marketing is the center, focusing on it to create new opportunities.

COURSE ON MOBILE MARKETING

Specialize in Mobile Marketing with Euroinnova

This training involves a set of techniques aimed at promoting the various services and products of a company to people through mobile devices. These techniques have a series of advantages over traditional marketing methods, such as geolocation, personalized messaging, and more.

Currently, Digital Marketing has a significant impact, as most of the population owns a mobile phone, making it easier to reach them through this medium.

What are the advantages of being trained in mobile marketing?

As mentioned earlier, mobile marketing has several key advantages, some of which include:

  • Geolocation: It allows you to effectively segment your potential customers by predefined regions.
  • Close interaction: For most people, the mobile is considered a personal device, leading to better acceptance.
  • 24/7 accessibility: The device is with people most of the time, allowing you to reach them anytime, 24 hours a day.
  • Direct contact: You can have immediate, personal communication with the individual.
  • Segmentation: Mobile devices provide important data to improve segmentation, such as spending habits, location, user data, search history, etc.
  • Easy interaction: Communication tools make it easy for businesses and potential clients to interact.

What strategies will I learn throughout the course?

The most well-known strategies for mobile marketing professionals are listed below. These techniques are constantly updated, with many new ones emerging and others fading. Therefore, a comprehensive and updated course like Course On Mobile Marketing from Euroinnova will keep you up-to-date with the latest mobile marketing techniques.

  • ASO (App Store Optimization): This involves positioning apps within App Store or Google Play, aiming to place them at the top positions for greater visibility. ASO is achieved through keywords, reviews, and descriptions, similar to SEO.
  • Web: The mobile-first strategy for websites is becoming increasingly important. Website programming and design need to be integrated for all types of devices. It is more common now to design a website directly for mobile devices and adapt it for others.
  • SMS: Direct SMS messages are sent to potential users via a database list.
  • Location: Searching for activities nearby through web search engines is becoming more common. Thus, showing your business or service near the person's location is essential to increase sales. This can be achieved through Google positioning with mobile location.

Why study the Online Course On Mobile Marketing?

Take advantage of this opportunity and train with the Course On Mobile Marketing at Euroinnova to learn the various techniques, tools, skills, and knowledge necessary to become an expert in digital marketing.

With Euroinnova's 100% online methodology, you can train remotely or from home, allowing you to balance your work, study, or leisure activities while completing this flexible course.

You will receive a certificate issued by INESEM Business School, validating your expertise as a specialist in this sector.

We look forward to having you at Euroinnova!

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