Course on Conceptualization of Digital Marketing

Course on conceptualization of digital marketing

Name: Course on conceptualization of digital marketing
Price: 360 EUR

4,6

313 alumnos

Entidad(es):

Modalidad

Online

Duración - Créditos

200 horas

Becas y

Financiación

Plataforma Web

24 Horas

Centro Líder

formación online

Acompañamiento

Personalizado

Reconocidos por:

Acreditados como:

Temario

UNIT 1. CONCEPTUALIZATION OF DIGITAL MARKETING

UNIT 2. ECOMMERCE, AN APPROACH

UNIT 3. PLANNING TO GENERATE REVENUE: ONLINE BUSINESS MODELS

UNIT 4. ECOMMERCE PURCHASE PROCESS, PHASES, VALUE CHAIN, AND BENEFITS

UNIT 5. THE EXCHANGE OF PRODUCTS THROUGH THE INTERNET

UNIT 6. COMMUNICATION IN ECOMMERCE

UNIT 7. CUSTOMER LOYALTY IN ECOMMERCE

UNIT 8. PAYMENT METHODS IN ECOMMERCE

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Plan de estudios

Resumen salidas profesionales

In today's rapidly evolving digital landscape, businesses are increasingly turning to digital marketing to gain a competitive edge, making the field more essential than ever. The Course on Conceptualization of Digital Marketing offers you the opportunity to delve into this dynamic sector, exploring key concepts and strategies that drive successful online marketing campaigns. As companies continue to prioritize online presence, the demand for skilled digital marketers has surged, opening up a plethora of career opportunities. This online course covers crucial topics, from the fundamentals of digital marketing and e-commerce to online business models and customer loyalty strategies. You'll gain insights into optimizing purchasing processes and leveraging effective communication channels, allowing you to craft compelling online sales campaigns. By mastering these skills, you position yourself as a valuable asset to any organization aiming to thrive in the digital age. Embrace the future of marketing and unlock your potential with this comprehensive and engaging course.

Objetivos

- Understand digital marketing concepts and their advantages for businesses. - Identify key characteristics of the Internet for digital marketing. - Analyze e-commerce as a tool for creating value and strategy. - Evaluate online business models and income generation strategies. - Describe the stages and benefits of the e-commerce purchasing process. - Assess factors influencing online transactions and pricing strategies. - Utilize communication tools for effective e-commerce outreach. - Develop strategies to enhance customer loyalty in e-commerce. - Explore various online payment methods and their security features.

Salidas profesionales

- Digital Marketing Specialist - E-commerce Manager - Online Business Strategist - E-commerce Analyst - Digital Advertising Planner - Customer Loyalty Manager - Online Sales Consultant - Payment Solutions Specialist - Digital Communication Coordinator - E-business Model Developer

Para qué te prepara

This course equips you to master digital marketing strategies, focusing on understanding key concepts, e-commerce, and online business models. You'll learn to optimize the purchasing process, facilitate online product exchanges, and enhance communication channels. Additionally, you'll develop skills in customer loyalty strategies, manage diverse payment methods, and ensure security in online transactions. By the end, you'll confidently navigate the digital marketing landscape, driving value and growth.

A quién va dirigido

The Course on Conceptualization of Digital Marketing is tailored for professionals and graduates in the marketing sector aiming to broaden or update their expertise. This course covers essential topics such as digital marketing concepts, e-commerce approaches, online business models, purchase processes, product exchange, communication strategies, customer loyalty, and payment methods in e-commerce. Ideal for those keen on harnessing the power of digital marketing.

Metodología

Aprendizaje 100% online

Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.

Campus virtual

Accede al campus virtual desde cualquier dispositivo, las 24 horas del día. Contando con acceso ilimitado a los contenidos de este curso.

Equipo docente especializado

El alumnado cuenta con un equipo de profesionales en esta área de formación, ofreciéndole un acompañamiento personalizado.

Centro del estudiante

Contacta a través de teléfono, chat y/o email. Obtendrás una respuesta en un tiempo máximo de 24/48 horas en función de la carga docente.

Titulación de course on conceptualization of digital marketing

Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.