Course on Advanced Web Analytics

Course on advanced web analytics

Name: Course on advanced web analytics
Price: 360 EUR

4,6

370 alumnos

Entidad(es):

Modalidad

Online

Duración - Créditos

200 horas

Baremable Oposiciones

Administración pública

Plataforma Web

24 Horas

Centro Líder

formación online

Acompañamiento

Personalizado

Reconocidos por:

Acreditados como:

Temario

UNIT 1. WEB ANALYTICS WITH GOOGLE ANALYTICS

UNIT 2. GOOGLE ANALYTICS 4

UNIT 3. DATA COLLECTION

UNIT 4. NAVIGATION AND INTERFACE

UNIT 5. REPORTS

UNIT 6. CAMPAIGNS AND CONVERSIONS

UNIT 7. GOOGLE ANALYTICS 360

UNIT 8. GOOGLE TAG MANAGER

UNIT 9. LOOKER STUDIO (GOOGLE DATA STUDIO)

Descarga gratis el temario completo en PDF de course on advanced web analytics

Plan de estudios

Resumen salidas profesionales

The digital landscape is continuously evolving, and the demand for skilled professionals in web analytics is skyrocketing. Engaging in our Course on Advanced Web Analytics positions you at the forefront of this dynamic field. This course empowers you with essential skills, from mastering Google Analytics 4 to leveraging Google Tag Manager and Looker Studio for insightful data visualization. Understanding data collection, navigation, and interface techniques will enable you to create impactful reports and optimize campaigns for conversions. As businesses increasingly rely on data-driven decisions, your expertise will be highly sought after. Our comprehensive online curriculum ensures you gain the analytical acumen needed to thrive in today’s data-centric job market, making your participation in this course a strategic career move.

Objetivos

- Understand Google Analytics 4 for effective web tracking. - Implement data collection strategies with precision. - Navigate and utilize Google Analytics interfaces efficiently. - Create insightful reports using Looker Studio. - Optimize campaigns for better conversion rates. - Master Google Tag Manager for advanced tracking. - Leverage Google Analytics 360 for enterprise insights.

Salidas profesionales

- Web Analytics Specialist - Google Analytics Consultant - Digital Marketing Analyst - Conversion Rate Optimization Specialist - Data Insights Analyst - Campaign Performance Analyst - E-commerce Analytics Manager - Google Tag Manager Expert - Looker Studio Data Visualization Specialist - Marketing Data Analyst

Para qué te prepara

The Course on Advanced Web Analytics equips you to expertly navigate Google Analytics, including the latest GA4, enhancing your ability to collect and interpret data efficiently. You'll master the interface and reporting tools, optimize campaigns for better conversions, and leverage Google Analytics 360 for advanced insights. Additionally, you'll gain proficiency in using Google Tag Manager and Looker Studio to create comprehensive data visualizations, empowering you to make data-driven decisions confidently.

A quién va dirigido

The Course on Advanced Web Analytics is designed for professionals and graduates in the digital marketing and data analysis sectors who aim to enhance or update their skills. Ideal for those interested in mastering tools like Google Analytics 4, Google Tag Manager, and Looker Studio, this course offers practical insights into data collection, campaign tracking, and comprehensive reporting.

Metodología

Aprendizaje 100% online

Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.

Campus virtual

Accede al campus virtual desde cualquier dispositivo, las 24 horas del día. Contando con acceso ilimitado a los contenidos de este curso.

Equipo docente especializado

El alumnado cuenta con un equipo de profesionales en esta área de formación, ofreciéndole un acompañamiento personalizado.

Centro del estudiante

Contacta a través de teléfono, chat y/o email. Obtendrás una respuesta en un tiempo máximo de 24/48 horas en función de la carga docente.

Titulación de course on advanced web analytics

Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.