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Temario

UNIT 1. THE NEW DIGITAL CUSTOMER

UNIT 2. DIAGNOSIS OF CUSTOMER EXPERIENCE

UNIT 3. DESIGN AND INNOVATION OF CUSTOMER EXPERIENCES

UNIT 4. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

UNIT 5. MANAGING CUSTOMER SERVICE ON SOCIAL MEDIA

UNIT 6. MEASURING CUSTOMER EXPERIENCE

UNIT 7. KEY INDICATORS AND MODELS

Plan de estudios

Resumen salidas profesionales
The Course in Customer Relationship Management (CRM) is your gateway to mastering one of today's most sought-after skills. With businesses increasingly focusing on personalized customer interactions, the demand for CRM expertise is soaring. This course offers you the opportunity to dive into the dynamics of the new digital customer, understand and innovate customer experiences, and effectively manage client interactions across social media platforms. You'll learn to diagnose customer experiences and measure them using key indicators, equipping yourself with the knowledge to enhance customer satisfaction and loyalty. Our comprehensive curriculum is designed to provide you with the skills to transform customer relationships and drive business success. Embrace this chance to elevate your career prospects in a booming industry, all from the convenience of your own environment. Join us and become a leader in customer relationship management.

Objetivos
- Understand the digital customer's evolving needs and behaviors. - Analyze and diagnose current customer experience challenges. - Design innovative strategies for enhancing customer experiences. - Implement effective CRM practices to boost customer loyalty. - Manage customer interactions and service via social media platforms. - Measure and evaluate customer experience using key metrics. - Apply key indicators and models to improve customer satisfaction.
Salidas profesionales
- CRM Specialist: Optimize customer interactions and data management - Customer Experience Designer: Innovate and enhance customer journeys - Social Media Customer Service Manager: Handle and improve client interactions on digital platforms - Data Analyst: Evaluate key performance indicators for customer satisfaction - Customer Success Manager: Ensure client retention and loyalty through strategic relationship-building
Para qué te prepara
This course prepares you to effectively manage customer relationships by understanding the needs of the digital customer and diagnosing their experiences. You'll learn to design and innovate customer experiences, utilize CRM tools, and manage customer service on social media platforms. Additionally, you'll be equipped to measure customer experience and interpret key indicators, enabling you to enhance customer satisfaction and loyalty through data-driven strategies.

A quién va dirigido
The Course in Customer Relationship Management (CRM) is designed for professionals and graduates in the field who are eager to enhance or update their skills. Ideal candidates include those interested in understanding the digital customer, improving customer experience design, managing customer service on social media, and mastering CRM strategies and key performance indicators.

Metodología
Aprendizaje online gif Aprendizaje online
Aprendizaje 100% online
Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.
Campus virtual Campus virtual
Campus virtual
Accede al campus virtual desde cualquier dispositivo, las 24 horas del día. Contando con acceso ilimitado a los contenidos de este curso.
Equipo docente especializado Equipo docente especializado
Equipo docente especializado
El alumnado cuenta con un equipo de profesionales en esta área de formación, ofreciéndole un acompañamiento personalizado.
Centro del estudiante Centro del estudiante
Centro del estudiante
Contacta a través de teléfono, chat y/o email. Obtendrás una respuesta en un tiempo máximo de 24/48 horas en función de la carga docente.

Titulación de course customer relationship management

Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.
INESEM
INESEM_DIPLOMA

Claustro docente

Euroinnova International Online Education
María Inmaculada González Segovia

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
André Moitinho De Almeida Rodriguez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
María José Martínez Heredia

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Ana Cabello

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Miguel Castillo Blanco

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Laura Fernández Solar

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Eduard Alcaraz

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Borja Segura

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Fernando De Lis

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
álvaro Martín

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Catalina Rosalba Alpizar Padilla

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Juan Manuel Romero Ceballos

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Francesca Nuvola

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Sandra Vargas Benítez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Virginia Anguita Cubillas

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
María Rodríguez Balderas

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Coraima Mengíbar

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Jaime Martín Sánchez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Vega Fernández

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
María Sierra

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
Anabel Fernández Jiménez

Docente de la facultad de marketing digital y comunicación

Euroinnova International Online Education
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Metodología MyLxp

Course Customer Relationship Management

Are you looking to acquire knowledge in administration and programming of enterprise resource planning systems and customer relationship management? If so, this is the perfect training for you. Euroinnova International Online Education offers you this Course in Customer Relationship Management, which will prepare you to acquire the necessary knowledge to manage enterprise resource planning systems, customer relationship management, and data management in ERP-CRM systems. Moreover, it has an online format that allows you to balance it with both your personal and professional life.

Now is the time to enhance your professional skills to increase your competencies, and Euroinnova International Online Education offers you many advantages and opportunities to help you achieve this!

COURSE CUSTOMER RELATIONSHIP MANAGEMENT

Still not convinced? We invite you to keep reading about the different CRMs for SMEs – The Best CRMs for SMEs.

What is the Importance of Studying this Customer Relationship Management Course?

The sector is increasingly specialized, so you need to stay updated to open more doors to the job market. Thanks to Euroinnova, you’ll have access to professionals who will help you accomplish the tasks you want to perform. Additionally, Euroinnova offers a wide variety of courses so you can choose the one that best fits your interests and passions, ensuring you never fall behind as a professional.

What Will You Learn in this Customer Relationship Management Course?

The importance of using CRM management systems lies in the fact that they provide solutions for managing customer relationships, typically focusing on three core areas: sales management, marketing, and after-sales or customer support services. A CRM tool organizes all the information in your company and enables you to identify business opportunities where before, you only saw disorganized data. The essence of a CRM is to help you find and connect information about your company at the most opportune moments.

A CRM is used to manage customer relationships. It allows you to store all the information gathered from customers and track it. The stored information about contacts includes phone numbers, emails, needs, preferences, interactions with customers (meetings, visits, conversations, etc.). Once the company has gathered this information, it can analyze and manage it commercially, launching marketing campaigns and segmenting customers based on their interests.

It is essential to keep the company's CRM updated daily to prevent it from becoming obsolete.

Additionally, by completing this training, you will achieve numerous objectives such as:

  • Identifying the configuration parameters and maintenance operations of the operating system and data manager in ERP-CRM systems, and performing administrative tasks to ensure their functionality, following technical specifications and user requirements.
  • Describing the functioning and managing the object and component transport system between different development, testing, and production environments to maintain the flow of modifications and their verification before being released for final user use, according to technical requirements.
  • Describing the functioning and periodically launching data extraction procedures that feed ERP, CRM, and data warehouse systems, maintaining the accuracy of their information, following technical specifications.

What Benefits Can You Gain from Studying CRM?

The benefits of CRM are not only limited to customer retention and loyalty but also include more effective marketing, creating smart cross-selling opportunities, and facilitating the quick introduction of new products or brands.

Ultimately, what companies aim for is reducing the cost of acquiring new customers and increasing the loyalty of existing ones. These loyal customers become one of the company’s most valuable assets. By implementing a CRM system, the company should be able to anticipate customer desires. The system must serve as a tool to obtain information without harassing the customer.

Sounds great, right? With this training, you can dive much deeper into this field. Additionally, the Online methodology offered by Euroinnova International Online Education is perfect for studying in the most comfortable, easy, and effective way possible.

If your focus is on the area of systems and IT development for public or private companies or entities, come and train with Euroinnova International Online Education through this Course in Customer Relationship Management!

We look forward to seeing you!

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