Modalidad
Online
Duración - Créditos
200 horas
Becas y
Financiación
Plataforma Web
24 Horas
Centro Líder
formación online
Acompañamiento
Personalizado
Reconocidos por:
Acreditados como:
Temario
UNIT 1. THE NEW DIGITAL CUSTOMER
UNIT 2. DIAGNOSIS OF CUSTOMER EXPERIENCE
UNIT 3. DESIGN AND INNOVATION OF CUSTOMER EXPERIENCES
UNIT 4. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
UNIT 5. MANAGING CUSTOMER SERVICE ON SOCIAL MEDIA
UNIT 6. MEASURING CUSTOMER EXPERIENCE
UNIT 7. KEY INDICATORS AND MODELS
Plan de estudios
Titulación de course customer relationship management
Claustro docente
Docente de la facultad de marketing digital y comunicación
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Course Customer Relationship Management
Are you looking to acquire knowledge in administration and programming of enterprise resource planning systems and customer relationship management? If so, this is the perfect training for you. Euroinnova International Online Education offers you this Course in Customer Relationship Management, which will prepare you to acquire the necessary knowledge to manage enterprise resource planning systems, customer relationship management, and data management in ERP-CRM systems. Moreover, it has an online format that allows you to balance it with both your personal and professional life.
Now is the time to enhance your professional skills to increase your competencies, and Euroinnova International Online Education offers you many advantages and opportunities to help you achieve this!
Still not convinced? We invite you to keep reading about the different CRMs for SMEs – The Best CRMs for SMEs.
What is the Importance of Studying this Customer Relationship Management Course?
The sector is increasingly specialized, so you need to stay updated to open more doors to the job market. Thanks to Euroinnova, you’ll have access to professionals who will help you accomplish the tasks you want to perform. Additionally, Euroinnova offers a wide variety of courses so you can choose the one that best fits your interests and passions, ensuring you never fall behind as a professional.
What Will You Learn in this Customer Relationship Management Course?
The importance of using CRM management systems lies in the fact that they provide solutions for managing customer relationships, typically focusing on three core areas: sales management, marketing, and after-sales or customer support services. A CRM tool organizes all the information in your company and enables you to identify business opportunities where before, you only saw disorganized data. The essence of a CRM is to help you find and connect information about your company at the most opportune moments.
A CRM is used to manage customer relationships. It allows you to store all the information gathered from customers and track it. The stored information about contacts includes phone numbers, emails, needs, preferences, interactions with customers (meetings, visits, conversations, etc.). Once the company has gathered this information, it can analyze and manage it commercially, launching marketing campaigns and segmenting customers based on their interests.
It is essential to keep the company's CRM updated daily to prevent it from becoming obsolete.
Additionally, by completing this training, you will achieve numerous objectives such as:
- Identifying the configuration parameters and maintenance operations of the operating system and data manager in ERP-CRM systems, and performing administrative tasks to ensure their functionality, following technical specifications and user requirements.
- Describing the functioning and managing the object and component transport system between different development, testing, and production environments to maintain the flow of modifications and their verification before being released for final user use, according to technical requirements.
- Describing the functioning and periodically launching data extraction procedures that feed ERP, CRM, and data warehouse systems, maintaining the accuracy of their information, following technical specifications.
What Benefits Can You Gain from Studying CRM?
The benefits of CRM are not only limited to customer retention and loyalty but also include more effective marketing, creating smart cross-selling opportunities, and facilitating the quick introduction of new products or brands.
Ultimately, what companies aim for is reducing the cost of acquiring new customers and increasing the loyalty of existing ones. These loyal customers become one of the company’s most valuable assets. By implementing a CRM system, the company should be able to anticipate customer desires. The system must serve as a tool to obtain information without harassing the customer.
Sounds great, right? With this training, you can dive much deeper into this field. Additionally, the Online methodology offered by Euroinnova International Online Education is perfect for studying in the most comfortable, easy, and effective way possible.
If your focus is on the area of systems and IT development for public or private companies or entities, come and train with Euroinnova International Online Education through this Course in Customer Relationship Management!
We look forward to seeing you!
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